Tag - market planning

Building a LinkedIn Voice for Your Executives

For many marketers and internal communications professionals, part of your responsibilities may include creating content for other executives. How are you able to create original, interesting, Thought Leadership on behalf of someone else, capturing their unique voice? This is a challenge we are going to tackle with help form Christina...

Read more...

Fictional Characters Can Help You Know Your Customers so You Don’t Waste Time, Money

Identifying your customer personas is about way more than just marketing. They can help you make sure your business is selling to the right customers.

Read more...