Marketing/Sales

Cooper Saunders of Wise Guys Digital Marketing gives a presentation

How to Brand Yourself as an Expert to Grow Your Business or Side Hustle

Your business has a brand. But as an entrepreneur or small business owner, you need one, too. Learn how branding yourself as an expert can help you grow your business or side hustle and take your professional life to new heights.

Why you need a personal brand and how can it...

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A man works at a computer

How Your Small Business Can Get More Positive Google Reviews

Picture this: A customer is searching for a product or service you offer. They see your business but hesitate. What pushes them to choose you? Often, it’s the Google Reviews they read. Google reviews are one of the most influential platforms for your business’s online reputation and Google Business Profile....

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Kansas City entrepreneurs

Kansas City Entrepreneurs’ Best Advice to Start Your Business

Your business idea is fresh. But you don’t have to start your business from scratch. Learn from entrepreneurs who have been there, done that. The experiences of others can help you avoid pitfalls and make smart business decisions. KCSourceLink’s Entrepreneurs in Action stories are a treasure trove of Kansas City...

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A woman reads a book on a couch next to a bookshelf

Better Than an MBA: 8 Entrepreneurship Books to Give Your Business the Edge

Whether you're a seasoned business owner or a budding entrepreneur, the power of knowledge is unparalleled in shaping your path to success. In this blog, we highlight eight must-read books meticulously curated to inspire, guide and equip entrepreneurs and small business owners with the tools and mindset necessary to navigate...

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A man works on a laptop computer

4 SEO Tips Any Small or Local Business Can Use to Get More Customers

KCSourceLink is a client of WiseGuys Digital Marketing. There is nothing better than generating a new customer from organic search results. It almost feels like magic. However, there is one problem most businesses run into when trying to grow their rankings on search engines: They don’t know exactly what to do. In...

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A board game piece sits on the start

It’s Game Time: Kansas City Workshops, Classes to Help You Start a Business

It’s time! Time to kick the tires on that business idea, and time to kick start your entrepreneurial journey in one of the best places in the country for entrepreneurs and small business owners. With KCSourceLink’s Resource Partners, you have access to the skills and info you need for business...

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Two women browse a small business website

Why Your Small Business Needs a Website and How to Create Your Own

When you’re an entrepreneur, your to-do list is never-ending. But there are a few tasks that need to stay at the top of the list. Like paying taxes. And building and maintaining a website. It’s hard to argue with paying taxes. After all, staying out of jail is cool. But many...

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Social entrepreneur Godfrey Riddle of Civic Saint

How Storytelling, Press Kits Can Showcase Your Business to Future Customers

It’s one thing to have an amazing business. It’s another to be able to talk about that business succinctly and share information about it that’s memorable. That’s where storytelling — and a killer press kit — come in. How you present your business and tell people about it can help you...

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Robin Moore, founder MyCo Planet

KC Scientist’s Mushroom Business Grows from Home Basement to Custom Warehouse

If you want something and you can’t find it, make it yourself. That’s what Robin Moore did. She started out growing unique mushroom varieties for her own use, but now, she’s the founder of MyCo Planet, the largest mushroom farm in the Kansas City area. Learn how Robin went from...

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A man works on his side hustle with a computer and phone

How to Make Your Business or Side Hustle Sustainable and Profitable

You’ve got the best business idea, or your side hustle is finally taking off ... but have you overlooked key considerations that could make your operations sustainable and profitable? How do you price your goods or services? How do you convince customers to buy what you’re selling? How do you...

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