For many marketers and internal communications professionals, part of your responsibilities may include creating content for other executives. How are you able to create original, interesting, Thought Leadership on behalf of someone else, capturing their unique voice? This is a challenge we are going to tackle with help form Christina Hager, VP of Marketing & Client CMO at Crux KC!

Takeaways from this session include tips, tricks and resources on how to build an authentic brand for someone else, shift tone and voice quickly when you write for your executives, juggling multiple LinkedIn Profiles and brands, ghostwrite for Executives in any industry, use an hour to get a month’s worth of material, and repurpose content for a “cycle of life” on LinkedIN and other platforms.