It’s Not Magic: 6 Steps to Take NOW to Make Sure Your KC Business Dominates on Digital

As a small business owner, you'll have to learn how to adapt to changes. Here are six ways you can stay relevant in a digital and mobile world.

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Fictional Characters Can Help You Know Your Customers so You Don’t Waste Time, Money

Identifying your customer personas is about way more than just marketing. They can help you make sure your business is selling to the right customers.

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How to Test if Your Business Idea Will Sink or Swim

This is what you need to do to to figure out if the market has enough room for one more business: yours.

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