Fictional Characters Can Help You Know Your Customers so You Don’t Waste Time, Money
Identifying your customer personas is about way more than just marketing. They can help you make sure your business is selling to the right customers.
29Aug
06Aug
How to Test if Your Business Idea Will Sink or Swim
This is what you need to do to to figure out if the market has enough room for one more business: yours.
26Jul
5 Things Banks Look for When You Apply for a Small-Business Loan
If you're thinking about apply for a small-business loan, consider these five vital questions before you head to the bank.