Social Media on a Shoe String: Paid Search with Google

In this 80-minute webinar, designed specifically for small business owners and entrepreneurs, you'll discover how to effectively use Google Ads to enhance your online presence and attract potential customers. We'll cover the essentials of setting up and managing paid search campaigns, providing you with the tools and knowledge to create...

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Social Media on a Shoe String: Paid Search with Facebook & Instagram

In this 90-minute webinar tailored for small business owners, we'll dive into the world of paid social media advertising on Facebook and Instagram. These powerful platforms offer unparalleled opportunities to connect with your target audience, boost brand visibility, and drive sales. Whether you're new to social media advertising or looking...

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2024 Building Connections Vendor and Small Business Resource Fair

This FREE Vendor & Small Business Fair brings together small businesses and local companies with goods and services to sell to meet and learn about working with government and other large organization who have budgets and purchasing needs. This event is an important way the Unified Government can help ensure that...

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AI and Email Marketing Campaigns (Zoom)

Email marketing often gets overlooked as an effective way to reach your target customer, and AI technology can be beneficial. Learn about ways that you can use library databases like Reference Solutions to do targeted email blasts to your potential customers. This program will be held virtually using Zoom. Registration with...

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Connect + Convert: Transform Your Online Presence with One Link (Zoom)

Discover the one-link hack that allows you to put multiple calls to action in one place! Connect your socials, website, store, videos, music, podcast, events, and more. It all comes together in a link in bio landing page designed to convert. Square One will guide you step by step through...

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Market Smarter: Time Saving Strategies Workshop

A hands-on workshop diving into time efficient marketing strategies to boost your outreach and increase your customer conversion rate. Tired of "not having time" to work on the revenue generating part of your business? Where do you even put your efforts when you do finally sit down to "market"? This two hour...

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Developing Your Online Presence

Developing your online presence is absolutely critical for all businesses. In this webinar, you will learn step-by-step how to create your business' online marketing presence. We will cover: • How to Brand Your Business and Connect to Customers Online • Building Your Online Presence Asset Inventory • What You Need to Know about Starting...

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Equitable Tech Strategies

This session is a part of our virtual Marketing Series. Every tech decision we make impacts our organization's mission and can lead to equitable or inequitable outcomes. As marketing and communications professionals, you have countless opportunities to champion equity in your daily work. Join us for an engaging session where you'll discover...

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AI-Proof Your Livelihood with a Strong Voice: Ft. Writer, Emily Farris

Join us w/ Emily Farris, Senior Commerce Writer for Bon Appétit and Epicurious, to delve into the art of word choice for social & marketing. In the fifth grade, Emily won the D.A.R.E. essay contest. Since then, she’s written for numerous publications and anthologies you’ve actually heard of and is currently...

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