Guest post: 4 Tips to Increase Your E-Commerce Sales

Guest post: 4 Tips to Increase Your E-Commerce Sales

Guest post: 4 Tips to Increase Your E-Commerce Sales
No matter your specialty, from hand-knit unicorn hats to customized mud flaps, selling your products online can be a great way to bring in some extra income and scratch a creative itch. But running a successful e-commerce business is not as easy as it looks. That’s why we invited Arina Thoggy, marketing whiz, to share a few thoughts with you on upping your microenterprise business game now:

If you are leading an e-commerce business, increasing sales crosses your mind a lot, doesn’t it? As a business person, of course you want your sales to skyrocket. It’s quite obvious!  

Now, the ultimate question is: how can you do that best?

For sure, there are a lot of  approaches to consider and there are a few specific ways that can really make a difference.

For example, the first and foremost is known as conversion optimization. The goal of this  approach is to enhance the visiting rate of users on your website by converting them to potential  customers. The more your visitors turn into leads, the more your cash flow increases!

However, the story doesn’t end there. I am here with a rundown of effective tips through which you can increase your e-commerce sales. This list is research-based and all my findings revealed that many renowned online businesses acquired extremely high-end results with the help of these tactics.

So, here I go with the listicle of four actionable sales-enhancing tips for your e-commerce business.

Come Up with Clearer and Crisper Headlines

People can’t practically step into a brick and mortar of yours. All they can do is browse through your website. Now, what do they see when they first click through your website? The titles, right? Whether it is a title of any product page, homepage, squeeze page or whatever, a headline is always what your customers check out.

So, the titles must be curated in such a way that they can entice your customers to stick to your website, browse through the products and finally make a purchase.

According to research conducted by Conductor, a company that deals with SEO technology and marketing, showcased that clarity is something that is directly proportional to the number of readers. Also, a case study done by Wilson HTM indicates that their conversion rate increased by 52 percent when they just twisted their headlines in a proper way while specifying what their business is about, and tailoring their product to their prospective customers.

So, as you can see, your headlines must make a lot of sense. Make them the best you cana nd trust me, they will speak loudly in terms of sales!

Don’t Be Just Mobile Ready, Head Toward the Concept of m-Commerce Optimized

IBM has recently announced that during special occasions like Thanksgiving, more than 26 percent of the total online sales that are being referred by affiliates originate from smartphones. So, if you haven’t converted your e-commerce business into a m-commerce yet, it’s time to do it!

To be mobile active, start by designing a responsive website,then incorporate mobile payment processing, test the mobile checkout design and so on. The entire process of mCommerce optimization is booming like never before and it is definitely going to continue to grow.

Go for Post-Purchase Automation

When you are leading an e-commerce business, you need to adopt the smart strategies of marketing automation.

There’s a wide array of marketing automation tools available. One of the smartest ones is ActiveCampaign. If you opt for it, this amazing tool will let you organize and set up ‘sequences’ that will have the capability to educate, nurture and upsell the customers depending upon the way they behave and act.

There is a proven result of implementing this tip, the wedding eCommerce site Paper Style was actually able to amplify their revenue by 330 percent.    

Set Automatic Discount Reminders for Birthday, Anniversary and Special Occasions

One of the smartest ways to attract customers to your eCommerce website is letting them grab exciting discounts on the special occasions of their lives. You can even offer some discounts on the events like Mother’s day, International Women’s day, Valentine’s day and other seasonal occasions.

Here, marketing automation tools can play a significant role. You can set up the sequences with these tools in such a way that a personalized message gets delivered to each of your customers along with the discount which is valid till their birthday ends.

Wait! I am not asking you to offer a huge discount while putting your profit goals at sake. You can offer as little as 2-5 percent discount and it will work. Do you know why? An emotional factor is on your side. Your customers would love such a kind gesture from you on their special days, they will be happy to use the coupon, and finally, your sales will increase.   

A study conducted by Experian showed that among 10,000 birthday and anniversary emails, personalized ones lead to five times more sale than the bulk birthday emails.

Growing Your Business, in a Nutshell

No matter the type of business, sales grow or stagnant depending upon the actions of the entrepreneur. When it comes to e-commerce, the scenario is exactly the same! So, because you’re awesome and your business deserves it, put your best foot forward and keep your sales growing!

Get a personalized action plan to grow your business

What does your business need to keep growing? Mentoring? Funding? Networking opportunities? We can help you with all of that, and much more. Send us some info and we will be in touch ASAP with your personalized action plan, a step-by-step guide to your entrepreneurial journey.

About the author: Arina Thoggy is the marketing manager at, deals and discounts provider company. She is passionate about money savings, sales, marketing and the finance industry. In addition, Arina also supports nonprofit agencies that provide healthcare solutions to handicapped and disabled people.

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