Content creation has become an essential part of marketing and branding for businesses and individuals. This four-week course aims to provide participants with the knowledge and skills necessary to create engaging and effective content across various platforms, including social media, blogs, websites, and more.

Week 1:
• Understand the importance of content creation in marketing and branding.
• Develop content strategy to align with their business goals.
• Learn to tell compelling stories that resonate with their target audience.
• Homework: Participants will develop a content strategy for their business or personal brand.

This program is funded by a grant from the Ewing Marion Kauffman Foundation.