Business Concept provides step-by-step guidance in researching your idea, your market, and your competition.
At the end of the IN-PERSON Business Concept webinar, you are able to: * Identify your target markets * Describe your products/services * Collect key competitive information to support your feasibility plan
Faculty: Susan Spaulding. Susan is an award-winning businesswoman, consultant, coach, mentor and published author. Using her expertise gleaned as a business owner and from a forty-year consulting career in marketing and communications, Susan’s clients have generated sales, cultivated world-renowned brands, and sustained thriving businesses. She started her career as an advertising agency executive and developed, acquired, grew and merged a market research business. Recalibrate, A Strategic Guide for Accelerate Growth was her first book where she captured stories about what it takes for a business to recalibrate, to know when to take a hard-right turn. Recalibrate for Life 2.0, her most recent book, is focused on the stories of Business Leaders in search of Life 2.0.
This is part of the second Workshop group (Business Concept, Marketing Strategy and Social Media Marketing) in SCORE’s three part series "Simple Steps to Starting Your Business". Workshop 1 - Startup Basics and Workshop Group 3 - Financial Statement Basics/Projection and Funding Sources.