Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach.

This IN-PERSON session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies.

At the end of this session, you will know how to: * Outline your marketing strategy * Test your marketing message * Choose the right sales channel * Implement your marketing strategy

Faculty: Janet Elie. Janet has over 30 years’ experience in management, marketing and sales within the Financial Services Industry. In the last 4 years, Janet has dedicated her services to coaching small business owners with online marketing, social media, email marketing, and consulting on what improvements need to be made to attract the right audience to their business. The current focus of Janet and her partner Gillian’s business, Launch4Life, is SEO DIY coaching. Janet lives locally in KC and is a SCORE Mentor. Her favorite motto is “have laptop will travel” so she can be anywhere while helping her clients, by a beach, sipping wine, or hiking in a forest.

This is part of the second Workshop group (Business Concept, Marketing Strategy and Social Media Marketing) in SCORE’s three part series “Simple Steps to Starting Your Business”. Workshop 1 – Startup Basics and Workshop Group 3 – Financial Statement Basics/Projection and Funding Sources.