Caleb and Mary Beth Lutz bring a dynamic blend of education, training, and real-world sales experience to the forefront of entrepreneurial success. With a foundation in teaching, they transitioned to corporate training roles before embarking on a five-year journey in sales, during which they developed, mentored, and coached their peers. As serial entrepreneurs with ventures in e-commerce, agriculture, and logistics, they are passionate about teaching others the art of financial stewardship and the power of effective questioning in sales. Their mission is to empower individuals to achieve success in business and personal finance through practical lessons from their own experiences.

Workshop Focus:

The Power of Questioning: Discover how quality questioning can transform interactions with potential clients and open new avenues for business solutions.
Understanding the ‘Why’: Learn the significance behind the questions you ask in a sales context and how this understanding can elevate your sales strategy.
Strategic Question Categories: Master the different types of questions essential for effective marketing and business expansion.