With an estimated worth of $250 billion in 2023, the creator economy continues to grow. It’s no longer enough to simply pay an influencer to #sponsor your product or service. Users know they will be sold to on social media, oftentimes with the help of influencers, but they expect creativity and a genuine connection from your brand in the process. So how does a business remain authentic and credible while leveraging influencers in an increasingly skeptical online culture?

Master the essential steps to kickstart your influencer marketing strategy with Creator and Content Strategist, Andrea Casanova. Learn ways to find the influencers that align with your brand’s values and goals, uncover the strategies of budget allocation and decode the metrics that matter to your brand. This webinar is your roadmap to influencer marketing success, equipping you with the knowledge and tools needed to make impactful, data-driven decisions for your brand.