This webinar is perfect for new business owners and those who want to grow their business. We’ll cover the important purposes of email campaigns, critical elements of an email and how to structure a campaign for maximum effectiveness.

We’ll cover:

The purpose & goals of emails
Critical elements of the email
How to structure a campaign
Important metrics to track

By the end of the webinar attendees will:

Know the keys to getting emails delivered, opened & read
Know how to structure an email campaign
Understand the how to structure and format each email in the campaign
Understand how to evaluate the success of a campaign

Presenter’s Bio: Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing. He is also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management.