Join Derek Byrne and Visit KC, the primary organization dedicated to tourism in the greater Kansas City area, for a discussion on the marketing approach to support KC as a travel destination during a year that has brought a significant amount of new attention to the region.

Key Takeaways:

Learn who is traveling to Kansas City and how they spend their time here
Understand the data that guides a destination’s marketing efforts
Prepare for the opportunities and challenges of digital marketing during events, large or small
As the organization’s Director of Content Strategy, Derek drives content marketing efforts that celebrate all the Heart of America has to offer, from world-famous barbecue to the reigning NFL champions. In his previous work at a public relations agency, he focused on marketing domestic and international destinations through media relations, social and influencer programs.

Take a closer (and data-driven) look at Kansas City’s destination marketing efforts, including insights on the activities that draw travelers to the Heart of America and the geographic reach of Visit KC’s advertising efforts. Then, see how strong partnerships and advance planning can improve event-based marketing, from concerts and conferences to annual events like the Big12 Basketball Championships.