Marketing

Hone in your marketing message

Find your people

Tell your story

Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.

Utilizing tools set out in the Springboard for the Arts “Work of Art” workbook and the support of a group of likeminded creatives….all facilitated by successful local artists!

Link https://www.artworkskc.org/Work-of-art/01-career-planning

GOALS:
1. Grow critical businesses skills, tools, resources and partnerships for our Creative work force to be more nimble, inspired, impactful, relevant and competitive.
2. Help participants create and maintain job opportunities, decrease their underemployment and increase revenue.
3. Teach Creatives and Entrepreneurs the tools needed to attain ‘a seat at the table’ with government, educational institutions and other community development sectors.
4. Educate other sectors about Creative Arts Industries and SocioCultural Entrepreneurship as critical components in innovative community development.
5. Activate networks and cooperative partnerships to further grow and support participants’ projects.
6. Broaden regional outreach, partnerships, constituents and professional providers.
7. Elevate the Creative Industries interconnection, communications and national profile.
8. Contribute, through arts and cultural businesses, to the economic vibrancy of the region.
9. Through more successful Creative Entrepreneurship, attract visitors, cultural tourism, audiences and further investments.
10. Deepen the understanding of the economic importance and impact of Creative Arts Industries. Give further opportunities to measure how the Creative Arts Industries impact economic/community development.