It started with a love of Mexican culture and a respect for traditional foodways, then it became a booming Tortilleria in Kansas City receiving a James Beard Award for Outstanding Bakery. Hear from Marissa and Mark Gencarelli with Yoli Tortilleria on how history, family, and a passion for masa helped launch and grow Yoli Tortilleria from an idea into a nationally recognized culinary business. This is a program funded through a grant from the Ewing Marion Kauffman Foundation.