With an estimated worth of $250 billion in 2023, the creator economy continues to grow. It’s no longer enough to simply pay an influencer to #sponsor your product or service. Users know they will be sold to on social media, oftentimes with the help of influencers, but they expect creativity and a genuine connection from your brand in the process. So how does a business remain authentic and credible while leveraging influencers in an increasingly skeptical online culture?

In this panel discussion influencers, Ashleigh D’Mello, Anna Russett, and Violeta Venegas will share their advice and experiences in partnering with high-profile brands. Hear directly from the pros on how to most effectively approach influencers and build collaborations that set up both parties for success.