GUIDE: INNOVATION-LED > PART TWO
Will Anyone Buy?
Fine-tune exactly who will buy your product or service.
Venture capitalists will pay close attention to your market analysis. If you hope to secure outside funding, you have to prove that people will part with money for your product, and that there are enough of them to make the project worthwhile.
Look to these resources to help you assess and quantify your market, and fine-tune the target audience you seek.
The Small Business Development Center at the UMKC Innovation Center offers one-on-one counseling and market analysis to businesses on the Missouri side.
The Enterprise Center of Johnson County provides customized consulting and specialized courses for high-tech businesses in Johnson County, Kansas.