GUIDE: INNOVATION-LED > PART ONE
Do You Have a Marketable Product?
Determine the feasibility of your product or service.
Successful entrepreneurs must first answer the question of feasibility…you have an idea or a technology. Will it do what it’s intended to do? Can you produce it? What’s the value proposition?
The following resources can help you with concept definition and testing; manufacturing assessments (to determine whether the product can be produced efficiently); and prototype development.
GUIDE: INNOVATION-LED
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