Market Research and Planning

GUIDE: GROWING YOUR BUSINESS > PART ONE

Drive Profits through Market Research and Planning

Know what your customers want and make it easy for them to buy what you sell.

Completing basic research — like market research — can save time, money and a lot of trouble. To sustain a real business, you have to:

  • find people who will be willing to pay for your product or service (and there have to be enough of them to make it worth your while) – research market potential using census data and demographic databases
  • deliver the services or manufacture the products – research production options using business databases
  • know who you compete with – research competitors using business databases
  • understand whether your products are unique or proprietary – research patent filings

The Missouri Small Business Development Center offers a Guide to Developing a Marketing Plan.

The Small Business Administration provides an online tool that allows small business owners to see how their companies compares to the competition.  Research your competitive edge by checking out the SBA’s Size Standards Tool.

Contact the following KCSourceLink Resource Partners for more assistance with marketing.

SKIP TO PART TWO: EXPORTING TO EXPAND SALES

Basic Research

Digital Sandbox KC

Digital Sandbox KC provides proof-of-concept resources, including market validation, prototyping and beta-testing support for development of digital technologies within new and existing businesses.

Specializes in: Market Research

Grain Valley Partnership

The Grain Valley Chamber Partnership is dedicated to being the primary advocate for businesses in the Grain Valley, Missouri, area by promoting economic development, providing educational resources and partnering with our members to improve the business environment and community image.

Specializes in: Market Research

Mid-Continent Public Library Culinary Center

The Mid-Continent Public Library Culinary Center is a destination and resource for anyone interested in learning more about food and culinary entrepreneurship. Housed in the Green Hills Library Center, the Culinary Center features a teaching and demonstration kitchen and two shared commercial kitchens for use by startup food businesses.

Specializes in: Market Research

San Luis Marketing Agency

A video and marketing agency. We offer a complete range of marketing and sales services to businesses of all sizes, individuals, and nonprofits. So you can focus on working, creating, and dreaming.

Specializes in: Market Research

The Black MasterMind Group Charitable Foundation

The Black MasterMind Group Charitable Foundation is designed to create strategies to help the Black entrepreneurial community start, stabilize, sustain and scale businesses. It educates, trains, coaches, mentors, develops and provides funding initiatives

Specializes in: Market Research

Bloch Consulting Lab at UMKC

The Bloch Consulting Lab offers pro-bono consulting to new ventures and small businesses led by founders from underserved Kansas City communities.

Blue Valley CAPS

Blue Valley Schools’ Center for Advanced Professional Studies (CAPS) represents the collaboration of education, business and community, providing students with a unique, immersive experience resulting in highly skilled, adaptable, global innovators and leaders.

City of Gladstone, Missouri - Economic Development Department

The Gladstone, Missouri Economic Development Department is dedicated to improving the economic welfare of Gladstone, Missouri.

Hispanic Economic Development Corporation of Greater Kansas City

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

K-State Technology Development Institute (TDI)

The Technology Development Institute provides a variety of resources and services through collaborative engineering and business development partnerships to advance technologies, people and companies.

Kansas City Area Transportation Authority

The Kansas City Area Transportation Authority connects people to opportunities through safe, reliable public transportation. KCATA is a bi-state agency charged with serving the transportation and development needs of the Kansas City region.

Kansas City Kansas Public Library

The Kansas City, Kansas Public Library offers business reference services, including access to information for small business or those contemplating starting a small business.

Kansas City Public Library - Small Business & Entrepreneurship

The Kansas City Public Library provides resource materials and online databases that entrepreneurs and business owners can use.

Kansas Department of Agriculture - Agriculture Marketing, Advocacy and Outreach Team

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state’s largest industry – agriculture.

Kansas Small Business Development Center at JCCC (SBDC)

The Kansas Small Business Development Center (SBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte counties in Kansas through low cost training events and no-charge one-on-one business counseling.

Kansas Small Business Development Center at KU (SBDC)

The Kansas Small Business Development Center at the University of Kansas provides free and confidential individual advising to small business owners, managers and prospective owners. The center can work with any company that fits into the Small Business Administration's definition of a "small business."

KU Innovation Park

KU Innovation Park, with locations at both the University of Kansas Lawrence Campus and Kansas University Medical Center in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities totaling approximately 90,000 square feet of wet lab, office space and shared work spaces.

Lawrence Public Library

The Lawrence, Kansas Public Library is a public library located in Lawrence, Kansas. It serves the city of Lawrence. Through its membership in the Northeast Kansas Library System is a community hub where its patrons can learn, connect, create and grow through access to its vast collections, resources, services, programs and knowledgeable staff.

Miami County Economic Development Department

The Miami County, Kansas Economic Development Department assists businesses in their development and expansion while promoting the region's economic growth.

Mid-America Trade Adjustment Assistance Center (TAAC)

The Mid-America Trade Adjustment Assistance Center assists domestic manufacturers negatively impacted by import competition by providing cost share funding to implement improvement projects to make a business more globally competitive.

Missouri Department of Agriculture

The Missouri Department of Agriculture sets agriculture policy, provides assistance to farmers throughout the state and focuses on food-related businesses.

Missouri Department of Economic Development - Kansas City Region

The Business Development team within the Missouri Department of Economic Development is ready to assist your existing Missouri Business.

Missouri Enterprise, Kansas City and Northwest Missouri

Missouri Enterprise is a dedicated manufacturing expert and your partner to strengthen and grow your company. The organization assists manufacturers with workforce development, technology, lean principles, exporting, quality, food safety and more.

Missouri SBDC at Northwest Missouri State University - St. Joseph

The SBTDC offers confidential, one-on-one counseling, coaching and training to existing businesses and emerging business owners.

Missouri SBDC at University of Missouri Kansas City

Missouri SBDC at UMKC is OPEN for business; both virtually and in-person for our trainings and counseling. Contact us at [email protected] to talk how we can help you SOAR with your entrepreneurial journey

Northland CAPS

Northland CAPS students use business standard software, equipment and employer mentorship to solve real world problems for entrepreneurs and business owners.

Piper School District

We're looking to produce client projects for area businesses through our various academies.
If your organization has a problem, or a project that’s No. 10 on your “to do” list, give it to our students. They're ready for real world learning.

Prospect Business Association

Prospect Business Association's Business Development Services Program provides hands-on assistance and back-office support services to start, scale and sustain companies based on their unique needs.

Square One Small Business and Workforce Development Services by Mid-Continent Public Library

Square One Small Business Services at Mid-Continent Public Library supports local entrepreneurs through access to information, programs and opportunity. Whether owning a business is a brand new dream or your life’s work, MCPL is committed to helping you succeed.

The Freelance Exchange

The Freelance Exchange is Kansas City’s outsource resource. Here, “solopreneurs” from the advertising and marketing industry come together as a community to share best practices, become savvier business owners and expand their networks. FX also serves as a free resource for local ad agencies and businesses to find quality talent easily and quickly.

The Toolbox: Small Business Resource Center

The Toolbox: Small Business Resource Center is the go-to resource for everything small business in Wyandotte County, Kansas. All services are offered at no cost to local residents and businesses. The Toolbox provides support with planning, registering, funding, operating and growing your business through private one-on-one small business coaching.

Well Well Marketing

Our vision is to make the world healthier by promoting health and wellness businesses. We provide holistic marketing to holistic brands.

Marketing Plan

Digital Sandbox KC

Digital Sandbox KC provides proof-of-concept resources, including market validation, prototyping and beta-testing support for development of digital technologies within new and existing businesses.

Specializes in: Market Plan Development and Training

Endeavor Heartland

Established in 2019, and later expanded into Kansas City and Tulsa, Endeavor launched in Bentonville, Arkansas to support entrepreneurs with the potential for economic and social impact in America's Heartland.

Specializes in: Market Plan Development and Training

San Luis Marketing Agency

A video and marketing agency. We offer a complete range of marketing and sales services to businesses of all sizes, individuals, and nonprofits. So you can focus on working, creating, and dreaming.

Specializes in: Market Plan Development and Training

The Black MasterMind Group Charitable Foundation

The Black MasterMind Group Charitable Foundation is designed to create strategies to help the Black entrepreneurial community start, stabilize, sustain and scale businesses. It educates, trains, coaches, mentors, develops and provides funding initiatives

Specializes in: Market Plan Development and Training

Well Well Marketing

Our vision is to make the world healthier by promoting health and wellness businesses. We provide holistic marketing to holistic brands.

Specializes in: Market Plan Development and Training

ArtsKC - Regional Arts Council

ArtsKC has developed programs and services designed to unleash the power of the arts. This includes programs for the arts community, the business community and services to the civic community.

Bloch Consulting Lab at UMKC

The Bloch Consulting Lab offers pro-bono consulting to new ventures and small businesses led by founders from underserved Kansas City communities.

GUILDit

GUILDit spurs Kansas City artists and entrepreneurs. The organization’s mission is to create communities around best business practices in the way of forums, panels, lectures and alike programming.

Hispanic Economic Development Corporation of Greater Kansas City

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

K-State Technology Development Institute (TDI)

The Technology Development Institute provides a variety of resources and services through collaborative engineering and business development partnerships to advance technologies, people and companies.

Kansas Manufacturing Solutions (KMS)

Kansas Manufacturing Solutions helps companies realize never-ending growth in the rapidly changing global marketplace by helping make American businesses more innovative at home and more competitive abroad.

Kansas Small Business Development Center at JCCC (SBDC)

The Kansas Small Business Development Center (SBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte counties in Kansas through low cost training events and no-charge one-on-one business counseling.

Kansas Small Business Development Center at KU (SBDC)

The Kansas Small Business Development Center at the University of Kansas provides free and confidential individual advising to small business owners, managers and prospective owners. The center can work with any company that fits into the Small Business Administration's definition of a "small business."

KU Innovation Park

KU Innovation Park, with locations at both the University of Kansas Lawrence Campus and Kansas University Medical Center in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities totaling approximately 90,000 square feet of wet lab, office space and shared work spaces.

Miami County Economic Development Department

The Miami County, Kansas Economic Development Department assists businesses in their development and expansion while promoting the region's economic growth.

Mid-America Trade Adjustment Assistance Center (TAAC)

The Mid-America Trade Adjustment Assistance Center assists domestic manufacturers negatively impacted by import competition by providing cost share funding to implement improvement projects to make a business more globally competitive.

Mid-Continent Public Library Culinary Center

The Mid-Continent Public Library Culinary Center is a destination and resource for anyone interested in learning more about food and culinary entrepreneurship. Housed in the Green Hills Library Center, the Culinary Center features a teaching and demonstration kitchen and two shared commercial kitchens for use by startup food businesses.

Missouri Enterprise, Kansas City and Northwest Missouri

Missouri Enterprise is a dedicated manufacturing expert and your partner to strengthen and grow your company. The organization assists manufacturers with workforce development, technology, lean principles, exporting, quality, food safety and more.

Missouri SBDC at Northwest Missouri State University - St. Joseph

The SBTDC offers confidential, one-on-one counseling, coaching and training to existing businesses and emerging business owners.

Missouri SBDC at University of Missouri Kansas City

Missouri SBDC at UMKC is OPEN for business; both virtually and in-person for our trainings and counseling. Contact us at [email protected] to talk how we can help you SOAR with your entrepreneurial journey

Nonprofit Connect

Nonprofit Connect links the nonprofit community to education, resources and networking so organizations can more effectively achieve their missions.

Northland CAPS

Northland CAPS students use business standard software, equipment and employer mentorship to solve real world problems for entrepreneurs and business owners.

SCORE

The Kansas City SCORE Chapter is comprised of more than 70 volunteers who provide free mentoring and workshops to entrepreneurs. Volunteers are professionals with time-tested knowledge and experience in almost every industry.

The Freelance Exchange

The Freelance Exchange is Kansas City’s outsource resource. Here, “solopreneurs” from the advertising and marketing industry come together as a community to share best practices, become savvier business owners and expand their networks. FX also serves as a free resource for local ad agencies and businesses to find quality talent easily and quickly.

The Toolbox: Small Business Resource Center

The Toolbox: Small Business Resource Center is the go-to resource for everything small business in Wyandotte County, Kansas. All services are offered at no cost to local residents and businesses. The Toolbox provides support with planning, registering, funding, operating and growing your business through private one-on-one small business coaching.

Women's Business Center of Kansas City

The Women’s Business Center provides training, mentoring, networking opportunities and business consulting to help women start and grow their businesses.

GUIDE: GROWING YOUR BUSINESS

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