Download the Kansas City Startup Guide or the Startup Guide for KC Innovators to map your first steps toward starting a business.
Request your Personal Action Plan online or call 816-235-6500, and you'll get a (free) customized checklist of the next steps and low- to no-cost resources ready to help you reach that next milestone or clear that next hurdle.
Meet the entrepreneurs and resource providers who Create KC—and see how KC is improving access to ideas, talent and capital with KC's state of entrepreneurship reports.

The “Heart” of the Pitch: Moral Psychology meets Marketing your Venture

Traditional economic theory stresses that people support new ventures based on the cold logic of rational self-interest. But is this true? Recent research reveals people think as much with their “heart” as their head when they hear a pitch, whether for a social venture or for private enterprise. How do we translate our personal values, often key to our venture, into language that funders might recognize based on their own moral/emotional intuitions? This workshop explains the importance of emotions for decision making, the five basic social categories (following Jonathan Haidt’s research) that govern most moral/emotional commitments, and how to communicate ones vision to articulate, not manipulate, the personal values of potential supporters of your venture.

When

Saturday, Nov 13 @ 2:00 pm - 2:45 pm
No Price to Attend

Where

Online Event

Who

For more information contact:
Dean G. Blevins

Get the scoop on #GEWKC

Sign up for the KCSourceLink newsletter 
to stay in the know on all things surrounding GEW and KC entrepreneurship.