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What’s the Problem? How to Identify Your B2B Value and Sell More Stuff

Too many B2B startups — especially tech companies — haven’t identified a value proposition message that sells because they’re fallen in love with their features. They drown their prospects in information about their product without ever really capturing buyers’ attention. The key is to clearly identify the buyer’s problem and the value of solving it with your product or service. In this session, we’ll cover how to figure out who you need to talk to, what their problem is, and how to create a message that sells.


Tuesday, Nov 19 @ 2:00 pm - 3:30 pm
No Price to Attend


Black Archives of Mid-America- 1.4
1722 E 17th Terrace
Kansas City, MO 64108
Get Directions »


For more information contact:
Kerri Holtzman
(913) 449-2353

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