Solo and small business owners listen up! Pitching your business or service like it’s the next best thing doesn't work! Getting TV coverage, having your business featured in a newspaper or magazine article, or being featured in a podcast can take your business to the next level. You could always hire a PR firm, but not every business has the budget for one. The truth is that anyone can do PR. You just need to know what tools to use to help you get the attention of the media.