Content creation has become an essential part of marketing and branding for businesses and individuals. This four-week course aims to provide participants with the knowledge and skills necessary to create engaging and effective content across various platforms, including social media, blogs, websites, and more.
Week 1:
• Understand the importance of content creation in marketing and branding.
• Develop content strategy to align with their business goals.
• Learn to tell compelling stories that resonate with their target audience.
• Homework: Participants will develop a content strategy for their business or personal brand.
This program will be held in person as well as virtually via Zoom simultaneously. Please indicate whether you will be attending in-person or virtually when registering. An email address is required when registering to attend on Zoom. All start times are Central Standard Time.
This program is funded by a grant from the Ewing Marion Kauffman Foundation.