Join us for breakfast and to hear from Adam Fichman the CEO and Founder of Lifted Logic, a web design and digital marketing agency in Kansas City. Adam has worked with companies of all sizes and industries, consulting on everything from internal processes, growth initiatives, and how business owners can (and should) use Google Analytics to inform decisions, make the most of their online presence, and use the internet to drive ROI.
Adam will illustrate the makings of a successful website, and he’ll explain how to use actual insights from website traffic via Google Analytics to improve business owners’ understanding of their audience, presence on the web, and therefore, their business.
Adam will cover key performance indicators and real-world applications, such as:
- Audience insights
- User behavior
- Organic and paid site traffic
- Conversion rate
No matter the industry, business owners will learn how to use analytics insights to drive business goals and better success with their digital reach.