UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

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Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Marketing Strategy

Saturday, September 10 @ 11:15 am - 12:15 pm • Organized By SCORE Kansas City
4747 Troost Avenue, Kansas City, Missouri 64112

About

This IN PERSON workshop provides you with an introduction to marketing methods and tools to maximize your customer reach.

This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies.

At the end of this session, you will know how to: Outline your marketing strategy Test your marketing message Choose the right sales channel Implement your marketing strategy

Faculty: Patty Robb. Patty has over twenty-five years of client, agency, and non-profit marketing experience working with organizations of all sizes and industries. While Patty was a senior marketing leader at IBM, she developed brand campaigns for servers, storage, and Global Services. Patty also served on the leadership team of Indian Creek Community Church as Marketing and Operations Director. In addition to her non-profit experience, Patty was the Marketing Director for an agency and worked with many small businesses to improve their digital presence and increase leads. She is a Certified Score Mentor and also serves on the board of directors of the JR Albert Foundation. Patty holds a Bachelor of Science in Business Administration from Rockhurst University.

This is part of the second Workshop group (Business Concept, Marketing Strategy and Social Media Marketing) in SCORE’s three part series "Simple Steps to Starting Your Business". Workshop 1 - Startup Basics and Workshop Group 3 - Financial Statement Basics/Projection and Funding Sources.

Host
SCORE Kansas City
SCORE Kansas City
(816) 235-6675
When
September 10 @ 11:15 am - 12:15 pm Add to my Calendar
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Where
UMKC Innovation Center
4747 Troost Avenue
Kansas City, Missouri 64112
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