Let us help you define clarity and understanding of your brand, and how to consistently present your brand to the target audience, so that it is unique, most relevant and truly differentiated.
In this workshop, you will: * identify and articulate your brand's purpose * develop a succinct and distinct brand positioning statement * learn how to tell the story of your brand * learn how to build a brand strategy that integrates into your marketing plan * take home a toolkit of templates to help you bring your brand to life
Workshop Leader: Dave Patrick President, Partner at WizeWebz. For 20+ years, Dave has created and led high performance growth teams in many intensely competitive categories including: restaurant, hardware, electronics, prof. services, telecommunications, analytics, automotive, beverage, toys, fashion, jewelry, golf, CPG, grocery, QSR, apparel, higher education, software, e-commerce, B2B, pet, tech, retail, real estate, and sports. Leadership brands where he’s made an impact: McDonald's, Procter & Gamble, Kraft, General Motors, Miller Lite, Sprint, Kellogg, Kroger, LG Electronics, Citgo, ToysRUs, Applebee's, Payless ShoeSource, Burger King, KFC, Ace Hardware, and Bridgestone-Firestone. As an entrepreneur, Dave founded/ co-founded 4 other companies: a CEO marketing training firm High Performance Marketing Bootcamp (highperformancemarketingbootcamp.com), a marketing services network: bizHive (www.bizhive.com), a start up incubator WaveMaker Labs, and a digital field marketing platform: LocalWave (www.golocalwave.com).