Marketing is more than advertising. Marketing Strategy provides you with an introduction to marketing methods & tools to maximize your customer reach. Learn the basics of Social Media Marketing, and how Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach.
This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: *Outline your marketing strategy * Test your marketing message * Choose the right sales channel * Implement your marketing strategy You will also learn the basics of Social Media Marketing, and how it fits into your overall marketing strategy.
At the end of this webinar, you’ll learn: * The steps it takes to get a business presence online * How your online presence affects your marketing * Ways you can get a website, social media and email marketing set up for your business * The basics of developing an online marketing strategy
Faculty: Linda Zappulla. Linda has more than 25 years of marketing experience in every marketing discipline for highly regarded consumer brands as well as start-up ventures. She launched brands with revenues from $3 million to $300 million, over her career with companies including Payless ShoeSource, Birch Telecom, Revlon and Lenox China, as well as small start-ups. She served in strategic marketing and brand management functions for consumer products as well as business-to-business companies. She is currently a consultant in marketing, entrepreneurship and leadership development, and an adjunct professor at KU and UMKC. Linda received her MBA from the Harvard Graduate School of Business Administration, and her undergraduate degree from Barnard College.
Patty Robb. Patty has over twenty-five years of client, agency, and non-profit marketing experience working with organizations of all sizes and industries. While she was a senior marketing leader at IBM, Patty developed brand campaigns for servers, storage, and Global Services. She also served on the leadership team of Indian Creek Community Church as Marketing and Operations Director. In addition to her non-profit experience, Patty was the Marketing Director for an agency and worked with many small businesses to improve their digital presence and increase leads. She is a Certified Score Mentor. Patty holds a Bachelor of Science in Business Administration from Rockhurst University.
Please connect at least 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 6:00 PM and concludes by 8:30 PM.