Learning about the marketplace does not have to be an expensive or time-consuming process. It is not limited to large companies. It can save you time, money and headaches as you make plans to launch your own business.

During this Score Kansas City FREE workshop, you will learn about: The basics of market research, How to conduct your own research with customers and potential customers, and How to rely on outside sources like industry reports or government statistics.

Faculty: Susan Spaulding. Susan is an award-winning businesswoman, consultant, coach, mentor and published author. Using her expertise gleaned as a business owner and from a forty-year consulting career in marketing and communications, Susan’s clients have generated sales, cultivated world-renowned brands, and sustained thriving businesses. She started her career as an advertising agency executive and developed, acquired, grew and merged a market research business. Recalibrate, A Strategic Guide for Accelerate Growth was her first book where she captured stories about what it takes for a business to recalibrate, to know when to take a hard-right turn. Recalibrate for Life 2.0, her most recent book, is focused on the stories of Business Leaders in search of Life 2.0.