The world is changing—and so is fundraising. Through the pandemic and beyond, the nonprofit sector needs to adapt to the expanding world of personalized and segmented messaging. In this session, you will learn about donor motivations and how to utilize donor- and community-centric messaging tailored to your organization’s mission and outreach. You’ll leave with a strategy to implement personalization, segmentation and donor journeys.
- Understand donor psychology and behavioral economics
- Develop basic segmentation and create donor journeys
- Create a development plan based on your donors’ needs