An effective social media marketing strategy includes paid advertising.

In this IN-PERSON workshop, you will learn how paid social media marketing works including targeting, retargeting, bidding, budgets and the technology required to make your social marketing generate revenue and growth for your business.

This class is a good introduction for beginners and those curious about paid social marketing, but will also contain action steps for those who are currently using paid social media marketing. Channels covered will include Facebook, YouTube, Instagram and Pinterest.

Faculty: Kim Beer, Midnight Productions. Kim is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years, soon to celebrate her 20th year as president of the small business marketing firm Midnight Productions, Inc. Kim’s mission is to inspire and educate entrepreneurs to create results-oriented marketing tactics that will carry their business to the next level. Her seminars on marketing are honest, enlightening and packed with great action steps and technical instruction.