UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Create Your Customer Avatar

Wednesday, March 2 @ 6:00 pm - 8:00 pm • Organized By Square One Small Business Programming by Mid-Continent Public Library
Blue Springs North Branch, 850 NW Hunter Drive, Blue Springs, MO 64015


Having the right customer avatar is key to the success of your marketing! A fully conceived customer avatar will help you find better customers, fine tune your brand, and say all the right things to make the sale.

In this hands-on workshop, entrepreneurial strategist Kim Beer will walk you through the five essential categories you need to know to attract the perfect customers to your business. We will begin the process of conjuring your perfect customer avatar on paper during the workshop (worksheet provided).

Participant Take-aways:

  • Explore broad categories of customer behavior to identify patterns in your target audience
  • Use the worksheet provided to better understand the pain you are trying to solve for your customers
  • Create a profile of your ideal customer

This program is funded by a grant from the Ewing Marion Kauffman Foundation.

March 2 @ 6:00 pm - 8:00 pm Add to my Calendar
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Mid-Continent Public Library
Blue Springs North Branch
850 NW Hunter Drive
Blue Springs, MO 64015
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