UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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The "Heart" of the Pitch: Moral Psychology Meets Marketing your Venture

Saturday, November 13 @ 2:00 pm - 2:45 pm
Online Event


Traditional economic theory stresses that people support new ventures based on the cold logic of rational self-interest. But is this true? Recent research reveals people think as much with their “heart” as their head when they hear a pitch, whether for a social venture or for private enterprise. How do we translate our personal values, often key to our venture, into language that funders might recognize based on their own moral/emotional intuitions? This workshop explains the importance of emotions for decision making, the five basic social categories (following Jonathan Haidt’s research) that govern most moral/emotional commitments, and how to communicate ones vision to articulate, not manipulate, the personal values of potential supporters of your venture.
November 13 @ 2:00 pm - 2:45 pm Add to my Calendar
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Online Event