Any business starts with an idea: an invention, a brand, a creation. These inventions, brands and creations can be valuable intellectual property for a business, but they often must be protected before you even start your business. So, what steps should you take to protect your intellectual property? This session will teach attendees the basic modes for protecting their intellectual property, such as patents, trademarks, copyrights and trade secrets. Factors important to startups will also be discussed, including deadlines, costs and common pitfalls.