UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
View Other Classes & Events

How to Build a Brand

Thursday, November 11 @ 12:00 pm - 12:45 pm • Organized By Hovey Williams LLP
Online Event


With the rise of online shopping and the ease of internet advertising, it is important for any company to distinguish itself from what may seem like an endless list of competitors. The first step in this endeavor is to select a strong trademark that consumers will remember and use to identify your particular products or services from those of others. This session will provide basic strategies to strengthen your brand name, as well as an overview of measures available to protect the trademark value associated with your brand.
November 11 @ 12:00 pm - 12:45 pm Add to my Calendar
Add event to: ICal Outlook Google Calendar
Online Event