UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Create Your Customer Avatar

Wednesday, November 10 @ 2:00 pm - 3:30 pm • Organized By Square One Small Business Services by Mid-Continent Public Library
Online Event


Having the right customer avatar is key to the success of your marketing. A fully conceived customer avatar will help you find better customers, fine tune your brand and say all the right things to make the sale. In this hands-on workshop, Kim Beer will walk you through the five essential categories you need to know to attract the perfect customers to your business. We will begin the process of conjuring your perfect customer avatar on paper during the workshop. Plus a resource librarian will help you discover library resources that will lead you to the data you need to know your customer avatar even more completely. This program is funded by a grant from the Ewing Marion Kauffman Foundation.

Viewing Format: Zoom link will be provided. Registration is required to receive the packet with supplies for this activity-based class.

November 10 @ 2:00 pm - 3:30 pm Add to my Calendar
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Online Event