Having the right customer avatar is key to the success of your marketing. A fully conceived customer avatar will help you find better customers, fine tune your brand and say all the right things to make the sale. In this hands-on workshop, Kim Beer will walk you through the five essential categories you need to know to attract the perfect customers to your business. We will begin the process of conjuring your perfect customer avatar on paper during the workshop. Plus a resource librarian will help you discover library resources that will lead you to the data you need to know your customer avatar even more completely. This program is funded by a grant from the Ewing Marion Kauffman Foundation.
Viewing Format: Zoom link will be provided. Registration is required to receive the packet with supplies for this activity-based class.