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According to Seth Levine and Elizabeth MacBride, authors of The New Builders, "the dominant image of an entrepreneur as a young white man starting a tech business on the coasts isn't correct at all. Today's American entrepreneurs, the people who drive critical parts of our economy, are more likely to be female and non-white." Hear from two "women-to-be reckoned with" (India Wells-Carter, Fresh Factory KC and Elle Steadman, The Pink Dinosaur) on their success as partnering pop-up businesses and how communities can courageously support locally-owned, women-owned and black-owned business in KC.