UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Virtual Luncheon-Telling your story on social media

Tuesday, October 12 @ 12:00 pm - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
Online Event


Storytelling is the trigger to all communications. We are used to telling stories in traditional forums – websites, features, blogs, newsletters - that’s where our training is. But does that style always translate into success on social media?

This presentation will help you ensure that the stories you are already telling do a great job of connecting to your key audience on social media, drawing upon four key components: emotion, action, value and memory. During the luncheon, Shawn Davis, Director of Social Media at Mizzou, will discuss how to:

  • Better tell your story on social media platforms.
  • Make content into shorter, more digestible pieces that result in more frequent messaging.
  • Gear your content towards making an emotional connection with your audience using user-generated content.
Shawn's discussion is ideal for any marketer who is looking to enhance storytelling on their organic and paid social media platforms.
October 12 @ 12:00 pm - 1:00 pm Add to my Calendar
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Online Event