Storytelling is the trigger to all communications. We are used to telling stories in traditional forums – websites, features, blogs, newsletters - that’s where our training is. But does that style always translate into success on social media?
This presentation will help you ensure that the stories you are already telling do a great job of connecting to your key audience on social media, drawing upon four key components: emotion, action, value and memory. During the luncheon, Shawn Davis, Director of Social Media at Mizzou, will discuss how to:
- Better tell your story on social media platforms.
- Make content into shorter, more digestible pieces that result in more frequent messaging.
- Gear your content towards making an emotional connection with your audience using user-generated content.
Shawn's discussion is ideal for any marketer who is looking to enhance storytelling on their organic and paid social media platforms.