UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Strategies to align Sales and Marketing departments that drive results

Thursday, October 7 @ 2:00 pm - 3:30 pm • Organized By Enterprise University
Online Event


Sales and marketing departments often operate independently, but that practice is detrimental to acquiring new customers. In most customer experience journeys, customers typically don’t differentiate between your sales and marketing efforts, so why should you? In this course, you’ll learn proven strategies to achieve alignment between your sales and marketing departments to better capture customers — and capture better customers.

  • Use sales team feedback, especially around common objections, to influence marketing content
  • Define and track shared goals and metrics between the two departments
  • Utilize an inbound sales representative to nurture leads before they are ready to get on the phone
Enterprise University
Enterprise University
(833) 896-2850
October 7 @ 2:00 pm - 3:30 pm Add to my Calendar
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Online Event