How can you transform your relationships with supporters to create greater engagement and larger gifts? Join Bernard Ross, international fundraising expert, for this interactive webinar to gain practical insights. You?ll learn how to use techniques from leading edge behavioral science: combining insights from behavioral economics, evolutionary psychology, and neuroscience. These same insights are transforming how businesses engage customers and are beginning to make a massive impact on fundraising worldwide.
Bernard Ross will introduce you to practical field work he and his team completed with a range of US, UK, Australian and international charities- from Doctors without Borders in the USA to the Royal Opera House in London.
During the webinar you'll not only hear about case studies, but you'll actually take part in live experiments to illustrate the learning and apply them to your work. This is not your everyday talkshop!
Attendees in this presentation will gain:
- an understanding of the key scientific principles that inform donor decisions
- access to a series of frameworks and tools to apply decision science to your work
- inspiring examples and case studies
This session is ideal for fundraisers from organizations of all sizes.