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KCDMA Presents: Reasons for a First-Party Data Plan with Third-Party Data Going Away

Tuesday, June 8 @ 12:00 pm - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
Online Event

About

What comes next? Marketing after 3rd-party cookies

Third-party tracking cookies have been the foundation of digital marketing for decades. But soon, Apple, Firefox and Google Chrome will block these crucial identifiers that track consumer online behavior and drive digital marketing as we know it today.

How can marketers respond? Because nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing, marketers will have to make critical changes to their strategic marketing plans and ad spend. Join us on June 8th, where our talented panel of industry leaders will discuss:

  • The nature of the changes and how it will impact marketers and consumers
  • The importance of using first-party data and driving connections with target audiences
  • A resurgence of email marketing and permission marketing
Improving content, contextual targeting and "people-based" targeting
When
June 8 @ 12:00 pm - 1:00 pm Add to my Calendar
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Where
Online Event