What comes next? Marketing after 3rd-party cookies
Third-party tracking cookies have been the foundation of digital marketing for decades. But soon, Apple, Firefox and Google Chrome will block these crucial identifiers that track consumer online behavior and drive digital marketing as we know it today.
- The nature of the changes and how it will impact marketers and consumers
- The importance of using first-party data and driving connections with target audiences
- A resurgence of email marketing and permission marketing
Improving content, contextual targeting and "people-based" targeting