Thursday, May 20, 2021, 1:00 p.m – 2:30 p.m.
*** RSVP to receive the Zoom link***
Mid-America Arts Alliance’s Engage Program, in partnership with Creative Arkansas Community Hub & Exchange, presents Nonprofit Collaboration: Ready for Reopening: Navigating Messaging and Marketing in a Hybrid World with Jessika Davidson.
Your organization is ready to reopen. Your visitors are excited but need reassurance, inspiration to leave home, knowledge about in-the-moment opportunities, and restrictions. In this workshop, Marketing and Digital Fundraising Strategist, Jessika Davidson, will cover how to communicate with your audience about your organization's responses to covid (i.e reopening, program changes, safety, etc). Through powerful stories that inform and create an exceptional guest experience, online and in real life, participants will discuss practical tips for continued online engagement that will help small and mid-size organizations determine where to focus their digital marketing efforts in a hybrid world. Whether you are a digital novice, learning new skills or a digital marketing guru, expect actionable insight to help you navigate the digital world for your organization.
Messaging health and safety precautions and restrictions
How to use digital storytelling will add excitement and urgency for uncertain visitors.
Best practices for continuing online offerings
To receive the Zoom link, please RSVP!
Jessika Davidson | Kithe Creative Lab
Jessika Davidson is a marketing and digital fundraising strategist that has worked with a variety of nonprofit organizations on a wide range of projects and has a passion for people, platforms, and organizations that elevate arts and culture. Jessika believes creative experiences are what birth culture, shift the course of people's lives, and catalyze change. That belief has led her to work on in house teams for the Houston Museum of African American Culture as the Director of Marketing and Programming, Director of Development at the Women's Resource of Houston, and the National March for Science's first Director of Communications while working on freelance teams with Pantsuit Nation, Environmental Defense Fund, Kamala Harris, and Houston's One Breath Partnership.
In addition to her role as the new Director of Development for the Buffalo Soldiers National Museum, Jessika leads Kithe, a digital-first creative collective that specializes in marketing, audience engagement, and fundraising for arts & culture organizations. Clients include Mid America Arts Alliance, Freedmen’s Town Conservancy, Hurston/Wright Foundation for Black Writers, Lewis Latimer House Museum, Jack Hadley Black History Museum, and more. In 2017, she was awarded the Burroughs/Wright fellowship by the Association of African American Museums. Jessika is a proud alumna of Stephen F. Austin State University.