The first, SXSW Tech Stack, will feature Will Curran, founder of Endless Events, hosting the ‘chief innovator’ at South by Southwest, Scott Wilcox, to talk about the strategies, event design formats and technologies behind the festival’s first virtual edition last year. And how to deliver its celebrated experience digitally.
The two-day virtual show will also feature a panel chaired by president of International Trade Information Stephanie Selesnick, tackling the question Do Exhibitions Truly Have A Hybrid Future? with Rachel Wimberly, EVP of business development at Tarsus Group and ExpoDevCo’s David Audrain.
Host/tech evangelist Dahlia El Gazzar discusses the true essence of trade shows in the new world with Informa’s director of event marketing, Kathryn Frankson, while Anthony Kennada, chief marketing officer at extraordinary virtual event platform Hopin, talks learning from lockdown and best practice for organisers post-pandemic.