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Programmatic: A Guide for Omni-Channel Communicators

Thursday, March 18 @ 11:30 am - 1:00 pm • Organized By Kansas City International Association of Business Communicators (IABC)
Online Event


Emily Barnes of Population Science pulls back the curtain on an emerging data-driven approach.

By 2021, the average consumer will have 13 connected devices. How can marketers engage the right person on the right device with the right message at the right time?

Emily Barnes, Partner at Population Science, will share a data-driven approach to reach niche audiences on current and emerging digital devices. It’s called programmatic marketing.

Programmatic marketing is a vast network of websites and apps that spans display, native, digital video, connected TV, digital out of home (billboards), and digital audio. The data ecosystem behind programmatic allows advertisers to tap highly targeted segments with a wide array of media types to create an omni-channel approach to activating specific audiences.

This will be a virtual presentation via Zoom. You’ll receive an event link when you register.

March 18 @ 11:30 am - 1:00 pm Add to my Calendar
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Online Event