UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Marketing Analytics 101

Wednesday, February 24 @ 1:00 pm - 2:00 pm • Organized By Nonprofit Connect


You know that you need to measure your marketing campaigns and channels so you can constantly improve. But with big workloads and busy schedules, what's the best way to spend your time?
Are there reports or data points that are more distracting than useful? What do you need to setup early in order to measure the impact of your hard work?
Jessica Best and Cody Ward are here to help you answer those questions. They're one-part data visualization and one-part data analysis with a heavy dose of measurement evangelism. Join them for an action packed one-hour webinar where they'll both walk through the process of prioritizing what to measure, and also share tools and tactics that help make your analytics more actionable.
Participants will leave this session knowing:

  • Key metrics to measure (and what you can probably ignore)
  • How to set up your campaigns to successfully measure those metrics
  • How to read the tea leaves and interpret the data to make better decisions

As a bonus, all participants will receive a sample reporting template. Whether this is your first time using marketing analytics, or you're a pro ready for a refresher from industry experts, this session is for you.

February 24 @ 1:00 pm - 2:00 pm Add to my Calendar
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