UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Building a MarTech Stack That Reduces Waste, Builds Efficiency and Grows Your Business

Thursday, January 21 @ 12:00 pm - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)
Online Event


With over 8,000 MarTech solutions in the marketplace as of 2020, it’s harder than ever to discern the difference between needs, wants and shiny distractions. Building an effective “stack” of tools that helps you with marketing, advertising, lead generation, data management and analytics is a challenge, especially today when budgets are reduced, outlooks are blurry and resources are finite.

In this session we’ll take a look at the current Martech landscape, discuss trends in utilization in 2020 and talk about how you can build a technology stack that aligns with your needs, budget and personnel.

After this session you’ll be able to:

  • Audit your current technology stack and identify gaps and weaknesses
  • Avoid common pitfalls in creating a robust technology system that works together
  • Create a "technology needs guide"
  • Build your own evaluation rubric
Review current software options and find trustworthy reviews 
January 21 @ 12:00 pm - 1:00 pm Add to my Calendar
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Online Event