Many start-up founders do not have a background in sales and sales leadership. Consequently, when they hire for sales positions, the person is often terminated after just a few months due to the lack of results. The root cause lies in the inexperience of the founder. Don’t let this happen to you! During this event, we will review the steps a founder has to take before hiring a first salesperson. These steps will ensure success for both, the business and the salesperson.