UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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How Well Do You Know Your Target Customer? Keeping Your Business Relevant Through COVID-19

Wednesday, October 28 @ 1:00 pm - 2:00 pm • Organized By Women's Business Development Center
Online Event


Presented by WBDC Chicago Cares ACT Program

Understanding your customers, competitors, and suppliers has become even more critical through the rapid changes brought by COVID-19. Knowing your target customer really well will help you make informed business decisions, conserve tight cashflow and allow you to be better prepared for the future.

In this webinar, you will learn how to:

  • Conduct Market Analysis
  • Assess Business Strengths, Weaknesses, Opportunities, and Threats
  • Plan for Business Continuity

Featured Speaker

Purva Sule is a seasoned business leader with a proven track record in strategy, growth and transformation. She has 20+ years’ experience in financial services, has founded and operated a market research business, and advises tech start-ups.


 If you have not done so in the past 12 months, you must fill out this form prior to participating in the webinar.

Client Intake Form 

After filling out the form, please register for the webinar in the registration link below.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
October 28 @ 1:00 pm - 2:00 pm Add to my Calendar
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Online Event