About
The goal of a crisis communication plan is to help you be prepared and respond more quickly and effectively when you need to correct or handle a negative situation. The successful institution will be viewed as responsive, truthful and concerned about the audience served. In this beginner’s introduction to crisis communication plans, you’ll learn the components of building a plan for your business or organization. • Discover why a crisis communication plan is essential • Learn what comprises a successful crisis communication plan • Define your crisis communication plan using our outline as a template