About
The term “weblog” was coined in 1997, and blogging has come a long way since. Many successful companies are telling their stories to raise awareness, influence buying decisions and hire good people. A blog is the most common delivery platform, and social media is used to drive traffic to these stories. Join this session to determine if blogging is a good fit for your organization. • Learn the basic format of a blog, including the “hook,” intro, story details, summary and importance of a featured image and pictures • Discover how to form a blog team internally and set up a regular meeting to update a content calendar • Use social scheduling tools to update social media sites with teaser text and pictures that link back to your blog